www.the-workaholi.com | www.komiti.media
Lecturer: Phd student Mihai GOȚIU
Course start date: 11.04.2022
The course responds to one of the great challenges of the 21st century, in which specialisations in journalism and environmental communication are both a necessity and an opportunity. The course is intended for professionals and students in the fields of communication and journalism (for specialisation in the environmental field), as well as students and specialists in environmental science and engineering, biology, geography, forestry, political and administrative sciences, economics, law, etc., communicators from non-governmental organisations or public and private institutions (for the acquisition of communication skills).
2nd Edition
Course duration: 11.04.2022-19.04.2022
Data evaluării: 29.04.2022
Date of granting of certificates: 06.05.2022
Course fee: 100 lei
Edition I – 22.11.2021 – 18.12.2021
Introductory-theoretical part
Global and local context. The need and opportunity to specialise in environmental journalism and communication
Background of environmental journalism and communication (nature writing, investigative journalism, science journalism, environmental advocacy and campaigning)
Ethical issues in environmental journalism and communication
Stakeholders (local communities, activists, NGOs, journalists, policy makers and public authorities, lobbying and advertising firms, special interest groups)
Application and case studies
Use of digital technologies (Greenpeace, Friends of the Earth, WWF, Save Rosia Montana, Declic campaigns)
Generation of specific content (written, photo, video, pages and online platforms)
Creative solutions (case study: MindBomb campaigns)
Use of social networks (specific content generation, addressability, identification of target groups, methods of audience optimization and expansion, content promotion, social media campaigns)
Surse autorizate în jurnalismul și comunicarea de mediu (capcane: ”societatea civilă convenabilă”, crearea de experți falși, campanii de publicitate etc.)
Mystification/disinformation strategies in environmental journalism and communication (case studies: generating a “controversy”, tobacco industry campaigns, fossil fuel industry campaigns, Roșia Montană case, timber industry lobby)
Press and environmental communication campaigns (case studies: Roșia Montană; genetically modified organisms)
Decontamination guide (steps to effectively deconstructing fake news, the most “viral” false information about the environment and climate change and deconstructing it)
Method
Assessment of knowledge related to environmental journalism and communication (fill in the form before starting the course)
Assessment of acquired knowledge (after the course)
Theoretical presentation
Case studies
Discussions on the topics