Entrepreneurial activity. Turning a business idea into a business opportunity

1 Entrepreneur remuneration
2 Forms of entrepreneurial activity
3 Analysis of internal factors (entrepreneur-related) and external factors (relating to society and the prevailing formal and informal norms).
4 Considerations on influence.
5 Overview of the Romanian context and analysis of Romanian entrepreneurs’ perception of the Romanian business sector.
1. Opportunity recognition and business idea generation;
2. Developing/detailing the business concept;
3. Estimating the required resources;
4. Securing the required resources;
5. Business implementation and management;
6. Reaping the benefits.
7. Introducing methods for identifying or generating business ideas;
8. Introducing the building blocks for turning the idea into a business opportunity
1. Setting up a new company and starting ‘from scratch’;
2. Buying an existing business;
3. Starting a franchise business.

Business plan

1. Understanding the management planning process.
2. Importance of setting objectives.
3. Aligning planning to the business plan.
4. The firm as an open system.
5. Interest groups. Inputs, processes, outputs.
6. Interest groups, when to use the business plan, business plan guidelines
1. Business testing, break-even point, fixed expenses, variable expenses, revenue
2. Classic budgeting.
3. The ABC method
4. Marketing plan, market, sector, market volume.
5. Marketing strategy, marketing mix
6. SMART objectives.
7. Implementation plan.
8. Project, activities, resources, actors